Handle agencies : digital & PR Agency and manage all Social Media handles & digital apps for PUMA Ukraine Facebook, PUMATRAC, instagram in future;
media Agency for PUMA Ukraine develop, implement, monitor and analyze all media campaigns & always-on content (digital, indoor, outdoor, special projects, bloggers etc.);
Look for opportunities in the market to enhance PUMA’s Digital & Media presence & effective performance;
Prepare and present Digital & Media strategy for PUMA, every season & annually; briefs for the agencies around product launches & categories;
KPI’s set up & deliver planned KPI’s in Digital & Media; monitoring & optimization marketing data from various sources such as Google Analytics, PUMA’s online reputation etc.
work with agencies / designers to create the right creatives for PUMA handles and for campaigns, special shootings for social media content, live translations etc.
develop, translate, localize, and create relevant communication; reporting from agency to PUMA and to PUMA internal stakeholders;
Coordinate Digital & Media campaigns with all relevant departments;
Handle negotiations for costs for third party providers like digital project owners etc.;
Report to PUMA stakeholders, store managers, Area / Regional Marketing and agencies, regularly through Marketing presentations;
Observe & report on competitor’s and market Digital & Media activities, new trends, publishers, formats, technologies and implement new tools in the brand’s strategy, take a part in Digital & Media conferences;
Manage the Digital & Media Marketing Budget, control of effective budget distribution and report as per the global formats required, provide accurate & on time document flow, lead the tender procedure of agencies briefing, evaluation and selection if required.
2 years relevant experience at the Company’s side or Agency;
Excellent knowledge of different analytical instruments, Sprinkl, Microsoft Office, Google analytics, GTM, media metrics;
A team-worker with ability to coordinate and control multiply agencies;
Excellent networking, organizational, multi-tasking, fast reaction & presentation skills, motivated, responsible, initiative;
Fluent English, Russian and Ukrainian languages.