Digital Marketing Specialist
Whirlpool Corporation
Kiev, Kiev, UA
3 днів тому

Requisition ID : 49398

Whirlpool Corporation (NYSE : WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home.

In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and Yummly.

In 2020, the company reported approximately $19 billion in annual sales, 78,000 employees and 57 manufacturing and technology research centers.

Whirlpool Corporation is consistently recognized by FORTUNE as one of the World’s Most Admired Companies. Our values are the driving force behind everything we do.

Integrity, Respect, Inclusion & Diversity, One Whirlpool, and Spirit of Winning propel our teams to excellence. Get to know us and see what it's like to be part of a company that is in constant pursuit of improving life at home.

This role in summary

As a Digital specialist you are responsible for driving the digital activations, for the Cluster and the local perspective of the Ukrainian business objectives, translated into digital marketing actions, followed with digital marketing objectives and KPIs.

You are executing the local RevGen campaign in the digital area. While cooperating with TPs in digital coop activities (together with KAMs and CTMMs).

Also, as the Digital specialist, you represent the Ukrainain market in the TP online channel development on cluster level, and together with market teams : influencing assortment, content, ratings and visibility in local cooperation with TPs.

Your direct manager is the Cluster Digital Marketing Manager, who cooperates strongly with the local Marketing and Sales organization, to execute local projects in digital areas.

Your responsibilities will include

  • You are a member of the Central Europe Cluster Digital Team, who is responsible for :
  • Execution of digital strategy in the Cluster, guiding and giving support to selected involved markets across region
  • Drive and execute local UA digital activities as part of whole local marketing plan (in cooperation with local Marketing Manager and local teams)
  • Manage local and regional agencies cooperation
  • Represent CE Cluster in cooperation with HQ brand and digital teams
  • Driving innovation & being the digital pulse of the organization
  • Minimum requirements

  • Experience with Digital Marketing projects while having Digital Media Buying skills
  • Having market insights and knowledge of Consumer / Shopper
  • A true communicator at heart!
  • Analytical skills
  • Master in Contract Management and Relationship Management
  • Understanding Marketing Strategy & Planning and Marketing Metrics
  • Proactive and quick in decision making
  • A desire to grow in Digital Marketing!
  • Proficient in English and Ukraine
  • Preferred skills and experiences

  • 2-3 years experience in Marketing, within a digital marketing role
  • Experience with analysis of complex reports, for instance, Google Analytics results, Campaign Media plan and post buy report, GFK reports.
  • Advanced Excel, G-drive, PowerPoint skills.
  • SAP knowledge will be a plus!
  • Structured, consistent and self-driven
  • What we offer

    At Whirlpool we will offer a competitive salary and an excellent benefit package. As of day one you will have a great variety of responsibilities, while being part of an amazing international, innovative and dynamic organization.

    Within the organization there are opportunities to develop and grow, depending on your ambitions; you own your career!

    Connect with us and learn more about Whirlpool Corporation

    See what it's like to work at Whirlpool by visiting Whirlpool Careers . Additional information about the company can be found on Facebook , Twitter , LinkedIn , Instagram and YouTube .

    At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

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