Marketing Automation Specialist Project Overview :
Our client is the fastest-growing global tobacco manufacturing company. An international corporation with over hundred years of history, internationally recognized brands and Reduced-Risk Products.
Intellias mission is to support their strategy and efforts in Digital and eCommerce space (eCommerce and other apps mobile apps, payment gateways, loyalty system, search engine, employee management, identity management etc.).
A newly conceptualized Digital Eco System is comprised of set of capabilities including online shop & website, linking online & offline, customization & personalization, engagement & membership, digital product & services main differences.
Marketing Automation Team :
We leverage cutting edge technologies, including Machine Learning models based on large and diverse datasets, to deliver relevant, targeted messaging to consumers.
Our goal is to support marketing teams in their endeavors to improve consumer engagement and brand loyalty via timely and relevant communication.
We apply engineering best practices in the automation process of marketing campaigns and loyalty programs striving for operational excellence on a global scale.
Рекрутинг лід Анастасія Кісельова Responsibilities :
As a marketing automation specialist, you will be part of the team that manages and sets the global standards for marketing automation within the DES program;
You will be creating digital marketing campaigns and leveraging the connections with our powerful A.I.-driven models leveraging our growing marketing automation toolkit;
You will provide help and support to our 130 markets who will be using our tools to achieve their marketing goals.
2 years of experience in marketing automation, sales funnel, and campaign management;
1 year of experience in the end-to-end implementation of using marketing automation tools;
An analytical and logical perspective, with the ability to view a problem from different angles;
Customer-facing and excellent oral and written communication skills;
Ability to participate in 24 / 7 On-Call support (one week per month).
Nice to have :
Experience with Adobe Campaign (preferably Standard);
Experience with Marketo or Salesforce;
Experience Adobe Analytics & Adobe Target;
At least basic understanding of Git or any other version control software;
The ability to turn a business problem into a technical solution, including technical requirements gathering and solution design;
Strong awareness of audience knowledge, and the ability to adjust language accordingly.