Auto req ID : 193606BR
Main purpose :
Manages categories development focusing on penetration and SoM growth and new categories (mineral water, energy) unlock for PepsiCo.
Managing current categories Colas, CSD and IT with full mix support : marketing and activation plans, P&L, portfolio management and Pack Price Arhitecture.
Categories Strategy development and implementation for CSD and IT and new categories unlock for PepsiCo (Mineral Water, Energy, Ice Coffee).
KPI : SoM Vol & Val, NR, GP, NOPBT
Portfolio management and Innovations
Management by brands and realization of strategy and annual plans :
Planning and management by a budget
Leading of categories calendars
Participating in drafting of trade-marketing calendars
Budget of brands and P&L
Pack Price strategy for current and for new categories and realization
Providing of maximal profitability of investments in brands
Marketing communications :
Planning the strategies of communication and resources
Management by a personnel, educating and development of employees
Monitoring and analysis of efficiency of brands and categories :
To manage the program of actions on the analysis of data.
Preparation and management of research projects for brands.
Qualifications / Requirements
Master Degree in Marketing / Economics
Minimum of 10 years of experience in Brand Marketing in a leading FMCG company
Additional experience in Sales Operations Trade Mktg Retail as a plus
Knowledge and practical experience with a wide scope of research methodologies
Understanding of analytical tools is a plus
Budget management background
MS Office advanced user (PowerPoint, Excel)
Excellent people management skills
Excellent communication & presentation skills
Excellent project management skills
Relocation Eligible : Not Applicable
Job Type : Regular