Marketing Manager, Beverages
PepsiCo
Kiev, Ukraine
2 днів тому

Auto req ID : 193606BR

Main purpose :

Manages categories development focusing on penetration and SoM growth and new categories (mineral water, energy) unlock for PepsiCo.

Managing current categories Colas, CSD and IT with full mix support : marketing and activation plans, P&L, portfolio management and Pack Price Arhitecture.

Main accountabilities

Categories Strategy development and implementation for CSD and IT and new categories unlock for PepsiCo (Mineral Water, Energy, Ice Coffee).

KPI : SoM Vol & Val, NR, GP, NOPBT

Portfolio management and Innovations

Management by brands and realization of strategy and annual plans :

Planning and management by a budget

Leading of categories calendars

Participating in drafting of trade-marketing calendars

Budget of brands and P&L

Pack Price strategy for current and for new categories and realization

Providing of maximal profitability of investments in brands

Marketing communications :

Planning the strategies of communication and resources

Management by a personnel, educating and development of employees

Monitoring and analysis of efficiency of brands and categories :

To manage the program of actions on the analysis of data.

Preparation and management of research projects for brands.

Qualifications / Requirements

Master Degree in Marketing / Economics

Minimum of 10 years of experience in Brand Marketing in a leading FMCG company

Additional experience in Sales Operations Trade Mktg Retail as a plus

Knowledge and practical experience with a wide scope of research methodologies

Understanding of analytical tools is a plus

Budget management background

Fluent English

MS Office advanced user (PowerPoint, Excel)

Excellent people management skills

Excellent communication & presentation skills

Excellent project management skills

Relocation Eligible : Not Applicable

Job Type : Regular

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