Philip Morris International (PMI) is the first tobacco company to transform its business and to deliver smoke-free future.
Our goal is to replace cigarettes with smoke-free products that are better alternatives to cigarettes in the interests of adult consumers, who would otherwise continue to smoke, society, company and shareholders.
With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom dream up and deliver, better, brighter solutions and the space to move your career forward in endlessly different directions.
The Consumer Group is undergoing a critical overhaul as we look to transform into an agile, consumer-centric business that harnesses technological innovation to deliver better, science-backed alternatives to millions of adult smokers around the world.
It is only by focusing on our strategic priorities and the right organization, fully enabled to deliver what matters the most for our consumers along their journey toward better alternatives, that we will be able to deliver a smoke-free future.
Here, you can make a difference. You can shape the consumer journey, from discovery and acquisition through to conversion and loyalty.
And you can watch your efforts lead to meaningful change in the lives of smokers on their way to better alternatives. You’ll develop your skills;
collaborating across functions, markets and regions. If you want to make a life-changing impact on consumers, there’s no better place.
For our Insights team in Kyiv, Ukraine we are therefore looking for a Manager Performance Tracking, Analytics EE HUB. In this position you will act as a data champion, transforming raw data coming from different sources (e.
g., Google analytics, social media listening, market research and data platforms) into actionable insights that will help uncover growth opportunities for the local markets and help improve performance.
You will contribute to the development and adoption of a consumer-centric mind-set across the local organization and will enable the local team to make data-driven decisions. You will :
Identify the available data sources to pull existing audience insights and working with other functions to develop methods to gain new insights.
Understand key business priorities and questions, drivers and hypotheses.
Work with regional & local team to prioritize business and information needs.
Combine consumer analytics and finding across various data sources & data points to surface insights and opportunities.
Visualise findings, formulating impactful insights and communicating them to regional and local teams.
Utilise and refining the universal tagging framework.
Conduct local benchmarking / reports.
Monitor performance and feedback on owned assets (incl. Apps) and providing recommendations for improvement to distributed teams.
Work as a liaison between business and technical teams to automate manual processes and optimizing data delivery for greater scalability.
Partner with technical and non-technical resources across the business to promote the efficient execution of projects. We’re looking for someone with :
University degree in Statistics, Economics, Business or related field.
Experience in Market Research, Web / Digital / Social Media Analysis, Computer Science, Data Management or related field.
Experience as Business Analyst or related role, with proven hands-on experience gathering business requirements and setting up and utilizing digital and visual analytics tools and reporting.
Strong analytical skills and critical thinking.
Experience with common analytical processes such as digital analytics, market analytics, market research and sales reporting.
Expertise in digital analytics (e.g., benchmarking, hypothesis A / B testing) and reporting / data visualization tools (e.g., Power BI, Tableau).
Proficiency with SQL, Python and / or R.
Proficiency with performance measurement and social media management tools or social analytics tools (e.g., Sprinklr).
Experience with testing and conversion rate optimization tools, such as Optimizely.
Articulate with the ability to translate data into a narrative for a broad audience.
Detail oriented but able to see the big picture.
Experience with JIRA and Agile methodologies.
Ability to lead in an environment of uncertainty, ambiguity and complexity with diverse stakeholders. What we offer Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can :
Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
Pursue your ambitions and develop your skills with a global business our staggering size and scale provides endless opportunities to progress.
Take pride in delivering our promise to society : to improve the lives of a billion smokers.